Assignment:
The executive summary should summarize the key elements of your plan. Consider this an overview for anyone taking a quick glance at your plan, such as an investor or executive.
It is the written version of an elevator pitch. Some of the key points in the executive summary may include the following:
The need/problem
How the company will solve it
Details of the target market
How the company's solution differs from that of the competition
Future expectations, goals, or milestones
The executive summary should be no more than 250 words in length. It should excite the reader about proposed business venture or activities. It should provide enough detail for the reader to understand the overall business project, should the reader decide not to read the actual business plan.
You will demonstrate your mastery of the following course outcomes:
Evaluate branding strategies by applying appropriate marketing and management analysis
Defend target market choices by analyzing the unique characteristics of potential markets that impact business success
Justify pricing decisions based on relevant target market analysis, business goals, and market conditions
Assess the strengths and weaknesses of organizations in strategically planning new business activities
Assess consumer trends and business ethics for determining their potential impact on branding image and business success in a global environment
Design business-wide continuous improvement processes for regularly reviewing branding and business activities and implementing needed changes
Attachment:- Summative assessment.rar