How the business promotes itself both online and offline


Question: BUSINESS INTRODUCTION

Name; Panda Inn

Location; Pasadena, La Palma, Ontario, Glendale

Years in business; Started 1973, 45 years

whether the business is franchised, independent, or company owned Company owned

Mission statement if one exists; The deliver exceptional Asian dining experience by building an organization where people are inspired to better their lives.

Number of employees/Per location: 50-60 per location

Number of marketing employees and how they're trained; Do not have specific department 7 concepts (departments/people responsible for); each have persons responsible for concept.

Number of supervisory/managerial personnel; 25 managers including front and back of the house.

Products, brands, and/or services sold; Family Dine In Service

Clientele/Who do you go for or who comes? Family Restaurant: any special occasion (Birthday, ceremonies, events)

How the business promotes itself both online and offline: Word of mouth, returning guests. New guests, outsource social media.

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Marketing Management: How the business promotes itself both online and offline
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