Assignment
Students will be working in their Learning Team as a development team, creating and developing their own brand/product throughout the remainder of the course.
We should always shoot for the mid age range, 20-30, maybe an app to keep track of your children and set alarms for when stuff needs to be done or when the child should be home by. Controlled entirely by the parent.
For the first phase of development:
• Identify the target market.
• Define the brand elements using the six building blocks discussed in the readings.
• Define the brand equity position.
• Create a brand management strategy for the brand and its products.
o How should the product be promoted/marketed?
o Develop a social media strategy.
o Identify and address the challenges and opportunities as they relate to the brand's niche and competition.
Create a 7- to 10-slide Microsoft PowerPoint presentation to present your brand or product.
Include speaker notes to add more detail and explanation to each slide.
Format your assignment according to the following formatting requirements:
1. The answer should be typed, double spaced, using Times New Roman font (size 12), with one-inch margins on all sides.
2. The response also include a cover page containing the title of the assignment, the student's name, the course title, and the date. The cover page is not included in the required page length.
3. Also Include a reference page. The Citations and references should follow APA format. The reference page is not included in the required page length.