Problem
Case Study: Sainsbury to invest in Spain.
High risk of Political (Instability, Expropriation, Anti Business Trends & Political Change - Increase Tax) , Low risk in Legal, High risk in Economic (Debt high & protest in Catalan), Moderate risk in Cultural & Low risk of Ethical (Corruption rank 34/180)
1) Sainsbury should invest in Spain (Yes or No): How Sainsbury Enter the market: Using Equity or Non Equity Mode, provide reasons for Spain into which the British retailer should invest.
2) Proposing market entry: Joint Venture/Wholly owned subsidiaries/ Alliances/ Acquisitions/Greenfield Venture - Explain why choose this entry. Give examples of successful joint venture/alliance/foreign company that has acquired local operator.