Assignment: Developing and Managing External Communications
Essay Title: How psychological theory is used in advertisement to promote a product/service/system. Specifically, you need to discuss how cognitive, social and consumer psychology has informed methods of advertisement and how these methods help businesses advertise their products.
Length: 2000 words (absolute max 2500 words).
Format your assignment according to the following formatting requirements:
(1) The answer should be typed, double spaced, using Times New Roman font (size 12), with one-inch margins on all sides.
(2) The response also includes a cover page containing the title of the assignment, the student's name, the course title, and the date. The cover page is not included in the required page length.
(3) Also include a reference page. The Citations and references should follow APA format. The reference page is not included in the required page length.
Learning outcomes assessed:
o Demonstrate an understanding of the main concepts involved in external communication.
o Evaluate the application of psychological approaches to effective communications.
o Understand the influence of psychology on consumer behaviour.
o Demonstrate an understanding on how marketers can improve methods of advertisement to effectively reach the consumer.
o Use psychological theory to present reasoned, critical and evidence-based arguments.