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How proprietary or defensible is bigs system could one of

In the Harvard Business School case "What's the BIG idea?' by Clayton M. Christensen and Scott Anthony, I have some questions I need help with.

1. Why does BIG seem better able to identify and bring to market innovative toy concepts,whereas the major toy companies feel they are in a period of a "lack of innovation" (p.3)?

2. How proprietary or defensible is BIG's system? Could one of the major toy companiesreplicate it? Why or why not?

3. Can BIG replicate its system in other industries, such as lawn and garden?

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