Homework
This case, Wells Fargo Online Financial Services (A), will be completed as a group (with no more than four members). Your group will write up and present a case describing the development and implementation of a firm-level balanced scorecard. My reasoning for having you complete this exercise is that you must first clearly understand the business-level scorecard development process before you can effectively develop an HR (and/or Workforce) Scorecard.
This project is designed to be broad and fairly high level - it is not a project that is designed to focus your attention solely on metrics. Rather, it is designed to help you to begin to think strategically about the role of metrics and measurement systems in helping to implement a strategy. So, if you are focusing all of your time on determining metrics - HR or otherwise - you've missed the spirit of the homework.
Instructions
1) Start by reading the case very carefully. Then read it again. And then again.
2) Describe the OFS's competitive strategy. What are its associated operational goals?
3) The case contains a partially completed strategy map. This map has been completed for you in the BHU book (page 35) and also in the handouts. Use the complete map as a basis for the project.
4) Based on the provided strategy map, describe how OFS creates value for shareholders and other key constituencies? What are the "A" jobs at OFS? What does "A" performance look like in these "A" jobs?
5) Provide metrics for the elements that you believe to be most important across each of the four dimensions of the BSC (financial, customer, operational, and learning and growth). If possible, try and include objectives and initiatives with each measure (don't worry about targets).
6) Which function will "own" each of the measures in your scorecard? That is, who will be responsible for collecting, validating, and presenting the data throughout the firm? How often should the data be updated? Will this vary by measure? Are the people responsible for collecting the data the same people responsible for driving the outcomes?
7) How will you communicate your measurement system throughout the firm? Who will need to be involved? How much time is likely to be required?
8) Measurement systems often highlight the performance of high and low performing managers and units. How will you roll out your measurement system and persuade (often) skeptical managers to use it?
Format your homework according to the following formatting requirements:
(1) The answer should be typed, double spaced, using Times New Roman font (size 12), with one-inch margins on all sides.
(2) The response also includes a cover page containing the title of the homework, the student's name, the course title, and the date. The cover page is not included in the required page length.
(3) Also include a reference page. The Citations and references should follow APA format. The reference page is not included in the required page length.