How much to pay each day to prevent entry of generic version


Suppose your firm produces a branded drug at an average cost of of $2 per dose and a price of $5.00 per dose. You sell 1,000 doses per year. If a generic version of the drug were introduced, your daily sales would decrease to 400 doses. How much are you willing to pay each day to prevent the entry of the generic version.

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Microeconomics: How much to pay each day to prevent entry of generic version
Reference No:- TGS061995

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