Problem: I need a response post to the initial discussion post listed below. Moral beliefs and ethical evaluations are closely tied together. Moral beliefs are the beliefs about the behaviors of individuals. We each have morals and beliefs that follow that, and while they can vary among people they tend to be similar within cultures. Ethical decision making, or ethical evaluation, takes this concept and begins to analyze outside factors. So a consumer will take their moral beliefs and compare them to a situation that requires an ethical decision to see if something like a purchase is the right thing to do. There are two sets of ethical evaluations. These are Deontological, and Teleological evaluations. Deontological refers to the actual action itself; "is this action right according to my morality". And the second, Teleological, focuses on the consequences and result of the action. In other words, "how much good will come from this, and does it justify it?". The text mentions other terms like, moral equity, contractualism, and relativism, which are all related to how a consumer makes a purchase based on the value of decision in conjunction with its ethical standing. Sometimes however, decisions aren't limited to the consequences and value of an action, but also the likelihood of the consequence, which can add an extra layer almost like gambling to the mix. Need Assignment Help?