How mncs deal with confusion about cross-cultural dilemmas
Problem:
How do MNCs deal with confusion about cross-cultural dilemmas? What are moral universalism, the ethnocentric approach, and ethical relativism? Give an example of how each standard functions.
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Visit the Marketing Research Association Web site http://www.mra-net.org/, and examine the ethical codes relating to data collection.
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How do MNCs deal with confusion about cross-cultural dilemmas? What are moral universalism, the ethnocentric approach, and ethical relativism?
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Details for implementing the solution . Details for evaluating the effectiveness of the solution
Why is it important to be culturally aware when managing ethical dilemmas in a multicultural or global context?
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