Assignment
Tighter rules help to lift SIG sales SIG is confident of delivering full-year profits in 2004 exceeding market expectations as tighter building regulations on thermal efficiency helped boost sales at Europe's largest supplier of insulation products. The group, which also supplies roofing and commercial interior products, said in a trading update in January 2004 that it had achieved record sales of more than £1.26bn, or an increase of 9% from its combined operations in the UK and Ireland, mainland Europe and the US.
According to the Energy Saving Trust:
- Insulating roof and walls reduces heat loss by 50%.
- Loft insulation cuts up to 25% off heating bills.
- A hot water tank jacket costing £10 eliminates some 75% of heat loss.
- Draught-proofing windows and doors can save £10-£15 a year in heating bills.
- under floor insulation can save £15-£25 a year.
Question
1. How might tighter regulations have helped SIG to boost its sales?
The response should include a reference list. Double-space, using Times New Roman 12 pnt font, one-inch margins, and APA style of writing and citations.