How mass marketing versus individual marketing correlate
Problem: Please explain how mass marketing vs. individual marketing correlates to brick-and-mortar marketing vs. online marketing? How do the steps in the purchasing and the decision-making models differ for B2B vs. B2C customers?
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Question: Categorize each as either e-billing or peer to peer payment:
Books.com executives have expressed a need for online payment. Your job will be to decide on the following: 1) Which online payments should Books.com implement on their site?
Your assignment is to prepare a document about the possible business scenario and the different systems and their functionalities in the context of the business of Acme Inc.
Develop an EFAS (External Factors Analysis Summary) Table and an IFAS (Internal Factors Analysis Summary) Table for "The Vermont Teddy Bear Co., Inc.". Each table should be accompanied by a description of both your environmental and internal scann
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Describe the marketing tools and strategy by Amazon.com. Include an evaluation of the apparent customer service provided by Amazon.
Problem 1: Can someone explain how the Internet changed the Supply Chain at Sears?
Describe how supply chain works in brick and mortar environment for book industry. If possible, a description on both brick and mortar, virtual enviornment and a comparison between the two.
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