Assignment:
COURSE DESCRIPTION: The characteristics and management of markets are described in topics that include the marketing environment, components of the marketing mix, market segmentation, and planning.
COURSE OBJECTIVES: This course is concerned with the development, evaluation and implementation of marketing management in complex environments. The course deals primarily with an in-depth analysis of a variety of concepts, theories, facts, and analytical procedures, techniques and models. The learning objectives and outcome assessment are the following:
1. To become familiar with the range of decisions implicit in strategic marketing management and planning and develop skill in using a variety of analytical frameworks for making such decisions
2. To develop an understanding of how markets contrast in terms of their stage of development and how the nature of competition in such markets is impacted
3. To develop skills in planning a variety of marketing management tools, ranging from new product entry to international market life cycle management and strategy
4. To develop skill in organizing for effective strategic marketing and in implementing the market planning process
COURSE FORMAT: This course is highly interactive between the class and the instructor. Through case presentations/studies, problems and specific company client activities, students will have the opportunity to use the concepts, ideas and strategies presented in class. Problem-solving sessions occur in both individual and team settings.