Assignment
For this assignment, you will prepare and analysis of the evolution of marketing theory. Be sure to address the following in your analysis:
• Choose two marketing theories and discuss their origins.
• Compare and contrast the two theories in addressing an organization's marketing needs.
• Explain how these theories have evolved from the time they originated until present time
• Analyze the role that technology has played in the evolution of these marketing theories (including social media marketing).
• Explain how marketer respond to their knowledge of consumer behavior in the evolution of these marketing theories
• Determine which marketing strategy you would be most likely to apply in the course of your work. Explain why this strategy resonates with you.
• In addition to your analysis of the two marketing theories, select one and use it to create a brief social media marketing proposal for a new product or service launch that is based on your selected organization. Your proposal should be a half page to 1 page in length.
Format your assignment according to the following formatting requirements:
1. The answer should be typed, double spaced, using Times New Roman font (size 12), with one-inch margins on all sides.
2. The response also includes a cover page containing the title of the assignment, the student's name, the course title, and the date. The cover page is not included in the required page length.
3. Also include a reference page. The Citations and references should follow APA format. The reference page is not included in the required page length.