Assignment
Sea Food Restaurant is a seafood preparation and supply company based in Florence, Oregon, United States. The restaurant specializes in seafood dishes and seafood cuisine, such as shellfish and fish. Main course dishes include freshwater fish. The business is founded on the basis of preparing and serving fresh seafood, accompanied with drinks and other supplements. Additionally, the restaurant will provide retail sales of seafood that customers can prepare from the comfort of their homes. The company intends to take advantage of its close proximity to the lake to provide the most delicious sea foods to its highly esteemed customers across Oregon. Florence is a coastal city in the county of Lane. The location of the restaurant lies at the mouth of the Siuslaw River on the famously known Pacific Ocean, and it is also midway Coos and New point Bay, along the United States Route 101. The population of the region is approximately 9,466 people, according to the 2015 statistics, which means it is prime for business.
Top 20 Questions (Marketing Primer)
The answers to these questions can be used to create an initial summary of the status of your business, which can be used as source material for your marketing and sales materials (for example, brochures, advertisements, company background, etc.).
1. What type of business do you have?
2. What is the purpose of your business?
3. Who are your target customers?
4. What is your primary product / service?
If you offer more than one product / service, focus on your primary or main one or ones.
5. What is the primary function of your product / service?
6. What are three unique benefits of your product / services?
7. What is your reason for being in this business? (What's a nice person like you doing in a business like this?)
8. What led you to develop your product / service?
9. Who is your competition?
List both direct and indirect competitors.
10. How is your product different from that of your competition?
11. What are the top three objections to buying your product / service immediately?
Address any possible objections up front. This will keep you from having to be on the defensive, acting like you overlooked something or have something to hide.
12. What is the pricing of your product versus your competition?
13. When did you first offer your product or when will your product be available?
14. Is this product / service used in connection with other products / services?
15. Are you making any special offers to distributors or customers?
16. What is the key message or phrase that describes your business?
Try to keep the key message to one sentence.
17. What are your current plans for advertising and promoting your product / service?
18. Do you have datasheets, brochures, diagrams, sketches, photographs, related press releases or other documentation about your product / service?
List all of your marketing collateral materials. If you do not presently have any, determine what materials you will develop and the dates when you will have them available.
19. How will your marketing assist the growth of your business?
20. Do you have the marketing and sales management expertise needed to achieve your business goals?
List the names of your sales and marketing managers and their qualifications.