Problem
The success of any business depends immensely on the nature of the calculated risk taken and the implementation of a strategic business plan formed around it.
When Tesla developed its market approach and introduced the Tesla roadster in the early stages, the world deemed it would fail. Instead, it revolutionized the market's mentality and introduced the world to a more climate-positive approach. Tesla understood that initially they would incur high-cost of production, owing to the birth of new technology and hence decided to enter the high-end market where customers are ready to pay the premium.
They presented the organization as an environment-friendly company heavily focused on research and development. The plan was to cater to the already climate-conscious customers and educate the rest. This marketing plan made Tesla the go-to brand. Observing the cause behind Tesla's success, Elon Musk entered other market sectors with an environment-positive image, such as space expeditions, infrastructure and so forth. It led to the birth of SpaceX, the Boring Company, etc. An efficient yet risk-adverse strategic policy made Elon Musk the wealthiest man on Earth.
It only goes to prove that the higher the risk, the greater the reward. I believe a calculated risk with an organized, strategic plan can pave the road towards unparalleled success. We must narrow down our company's vision, develop a strategy around it and align the organization behind the goal. The operations must be planned with the core concept in mind and open to adapting to the changing world.
Task: After reading the opinion above, how is Tesla able to make such good organizational decisions?