Assignment:
A southwest airline is an award-winning Flight Company distinguished from its competition by its dedication to its customer and employees. The company places its people as the single most strength and competitive advantage and by that has been able to snatch the lion's share of the market in the United States. The company has managed to fulfill its goal of making flight travel available to everyone, ferrying scores of people over short trips and having fun in the process. With a reputation of being the fifth largest in the United States, there is a lot at stake for the company. Here is an analysis of its strengths, weaknesses, opportunities and threats.
Conclusion
The Southwest Airlines is a strategically managed company. Its management culture places it above any competition, and that is the reason it has become a big player in the industry. The SWOT analysis will help the company reach even greater heights by taming its weaknesses, building on its strengths, and venturing into its newly found opportunities.
Question: How is the "dedication to its customer and employees" manifested? Is that enough to gain loyalty in the airline industry?