Question: CSR is indeed part of a company's marketing strategy to build a positive brand image among consumers. Golden Donuts Sdn. Bhd., the franchisee for Dunkin' in Malaysia will be contributing all proceeds from the Suria KLCC store's a la carte coffee sales to OrphanCare, in aid of underprivileged children. Elaborate on how do you think this initiative would enhance Dunkin's good reputation and example?