Assignment:
Visit the website of Johnson & Johnson (https://www.jnj.com).
Read through the material contained on the site, paying particular attention to the features on company history, Johnson & Johnson's credo, innovation and company news. On the basis of the information contained here, answer the following questions:
1. Do you think Johnson & Johnson has a distinctive competence?
2. What is the nature of this competence? How does it help the company to obtain a competitive advantage?
3. What are the resources and capabilities that underlie the competence? Where do these resources and capabilities come from?
4. How imitable is Johnson & Johnson's competitive advantage?