Problem: Maslow's hierarchy of needs in order of importance is physiological needs, safety needs, social needs, esteem needs, and self-actualization needs, which explains why people are driven by particular needs at particular times. For example, a starving man (physiological needs) will not take an interest in the latest happenings in the art world (self-actualization needs). However, if the student unexpectedly receives $2,000, there might be a strong temptation to satisfy a higher-order need. Maslow's theory helps marketers understand how various products fit into the needs, goals, and lives of potential consumers.
Imagine that you're the manager of a hotel: based on your understanding of Maslow's hierarchy of needs, discuss how various hotel products/services can fulfill customer's different levels of needs (i.e., physiological needs, safety needs, social needs, esteem needs