Marketing Discussion Question
There are various ways including price and non-price responses for hospitality, travel and tourism organizations to respond to a price cut initiated by a competitor. Take a position on whether it is best to undertake price adjustments or to launch non-price enhancements when competitors lower their prices in order to attract more business. Explain your reasoning for taking this position.
How should a hospitality, travel or tourism organization's marketing plan address the establishment of value positioning with the target markets?
The response should include a reference list. Double-space, using Times New Roman 12 pnt font, one-inch margins, and APA style of writing and citations.