Discussion Post
i. As a small business owner facing saturated domestic markets, how would you approach foreign markets? Develop a strategic plan outlining how you would research markets, get your product to potential customers, handle the financing side of the business, and grow your sales. Include information on what resources are available to help with this process.
ii. How has Unilever targeted the black population in Brazil? How does the company's strategy in Brazil differ from its strategy in other countries? What does your response tell you about Unilever's overall global marketing strategy?
iii. It is expected that you will share your lessons learned. It is important that your lessons learned demonstrate your learning and critical thinking. Here are some suggestions to ensure you provide appropriate depth and breadth:
Process Evaluation: What was learned about the very dialogue process itself?
Content Highlights: What concepts/principles resonated most with you, what seems most relevant to your everyday life?
Spirit of Inquiry and Continuous Learning: What questions will you carry forward, either because of their inherent value to continue to inform or just because they remain perplexing?
The response must include a reference list. Using Times New Roman 12 pnt font, double-space, one-inch margins, and APA style of writing and citations.