Assignment
Responses to the following questions:
1) What factors should Bisbee consider as she makes her decision?
2) How has the industry changed over time?
3) Who are DonorsChoose's key stakeholders? What are their priorities?
4) What elements of the promotional mix is DonorsChoose leveraging most effectively?
5) How has the DonorsChoose brand evolved over time? What factors might have contributed to that evolution?
6) What insights are provided by the agency data?
7) What should Bisbee do? What would be involved in implementing such a change? What "levers" are available to Bisbee? What are the best possible combinations?
In your response to these questions, be as thorough as possible. In case analysis, you always want to support your answers with a cited source. In addition, utilize material from Chapters 1-7 in your response.
Format your assignment according to the following formatting requirements:
1. The answer should be typed, double spaced, using Times New Roman font (size 12), with one-inch margins on all sides.
2. The response also includes a cover page containing the title of the assignment, the student's name, the course title, and the date. The cover page is not included in the required page length.
3. Also include a reference page. The Citations and references should follow APA format. The reference page is not included in the required page length.