Discussion:
1. Although the text suggests trying LinkedIn Answers, LinkedIn no longer supports this; instead, you will be redirected and can click on Help Forum. Have you joined LinkedIn? What has been your experience? Would you recommend it to your fellow classmates? Even if you don't have a LinkedIn account you probably have some thoughts on the pros and cons of a site like LinkedIn.
2. Virtual communities exist on the Internet with thousands plus members. Discuss and provide examples of the different elements of interaction in a virtual community. What is the difference between a Public and a Private Community?
3. Do you think Twitter losing or gaining popularity? How is Twitter used for business purposes? Social purposes?
4. although the text is a few years old, and the limitations listed in Chapter 8 may have been overcome, the question is still valid (the limitations may be different)... What m-commerce limitations do you think will have the biggest near-term negative impact on the growth of m-commence? Which will be minimized within five years? Which will not?
5. What mobile devices do you use frequently? What apps do you find to be the most useful?
Why is it difficult to develop software and services for mobile devices?
6. earlier we discussed M-Commerce limitations, now let look at what are the major drivers of M-Commerce? Please describe what you think are the major drivers (one or two). Again, please do not copy and paste, I (and your classmates) prefer to read your own words.
1. Segmentation is the process of breaking a population down into smaller groups and marketing to it. Is it possible for a small business to oversegment its market? How might that be dangerous?
2. If you were starting a business, buying a business ... would you segment the market? What criteria would you use?
3. There are many elements of market segmentation that we will consider this week. Additionally, segmentation, positioning, differentiation and target markets are integrated elements of the marketing process.
As such, segmentation is the process of breaking a population down into smaller groups and marketing to it. Is it possible for a small business to over segment its market? How might that be dangerous?
Think of some companies/industries that are highly segmented. What are they?
4. Many small businesses are built around one product. What risks does this approach impose? How can small business owners minimize those risks?
5. Please discuss how effective is the marketing process in a small business?
6. Clearly a single product firm has a degree of risk associated with it. But if it is a patented product that is innovative and serves a need, it can last for some time. But it is necessary to innovate and bring to market new products and product line extensions.
It is important to clearly understand what marketing is. So, what is marketing
? How would you define it? What does it mean to you?