How does the company make money


Netflix - Competing Over Time

1. Business model: Economic logic. How does the company make money?

2.Value Propositions: What's in it for the customer? Why do customers purchase the product/service? Why do they purchase from the company being analyzed versus competitor firms?

3. Strategy: On what basis does the company compete, vis-a-vis their competitors? What is unique about the firm, compared to their competitors? (Include all strategies in this section, not just distinctive competencies.)

4. Major Issues: List 1-3 (in priority order) major issues, questions, or dilemmas.

5. Financial Analysis: Does the case firm have a competitive advantage (above industry average profitability)? Why or why not? This analysis will require outside research. Include profitability ratios for at least 5 years, or from the time of the case to the current year. You must use ROIC, and/or ROI, and/or ROE at a minimum, for your firm and the competitor firms. Use graphs to present the information.

6. Which of the 3 types of industry disruption applies in the Netflix case?

7. To survive industry disruption well a firm must control complements related to customer access (such as distribution) and be able to adapt to the new technology. How does this statement from your textbook apply to Blockbuster and Netflix?

8. Using Figure 5.6, what is technology I and II in the home movie market?

Attachment:- Industry disruption.rar

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Marketing Management: How does the company make money
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