Read the Autoshop, Inc. Business Plan, with special attention to its executive summary. (https://profcraigarmstrong.wikispaces.com/file/view/AutoShop.pdf/251307590/AutoShop.pdf)
- How does the Autoshop team plan to use the money from this round of investing? How does this likely affect investors' willingness to invest?
- How does the "birthday party" focus of their business model likely affect the speed at which they earn revenues? (Hint: There's only one track). Also, how does this focus affect assumptions of their overall revenue growth over time? Why or why not Is the "birthday party" emphasis going to produce the revenues they are assuming?
- What changes to their business model (means of generating revenues, cost structure, channels, customer needs) could they do to improve their likelihood of success?
- What are their primary marketing strategies? To what extent do you understand how they are going to fulfill their marketing needs with these approaches? Are there better approaches they might pursue?
- "We want to be for dads, sons, and toy cars what Build-A-Bear is for moms, daughters, and stuffed animals." Why or why not is this analogy an effective vision for Autoshop?