Assessment Task
Please submit your assignment through Moodle submission portal. You are required to individually answer all of the following questions:
Learner Instructions
You can use your own company or use a company scenario given by assessor to complete this report.
As a consultant, examine strategic marketing alternatives available and recommend a suitable marketing strategic and realistic implementation plans that are consistent with the overall objectives of your organisation.
Required:
Write a report addressing on below questions:
- How does my company identify new markets and opportunities?
- What information do they need?
- What are the latest techniques used?
- What are the different ways to measure return on marketing?
- Identify the Strategic Marketing Problems of a Company
- Identify and analyse opportunities in terms of their likely fit with organisational goals and capabilities
- Evaluate each opportunity to determine its impact on current business and customer base
- Use an assessment of external factors, costs, benefits, risks and opportunities to determine the financial viability of each marketing opportunity
- What are the key provisions of relevant legislation, codes of practice and national standards affecting marketing operations
- Determine probable return on investment and potential competitors
- Describe and rank marketing opportunities on their viability, and likely contribution to the business
- Analyse the changes needed to current operations and the changes needed to maintain current quality of customer service resources required to make the necessary changes