Questions:
1) Understand the role of brands in consumer decision-making. How does the influence of ‘the brand' differ among different types of products?
2) How does market segmentation influence strategy?
3) How do marketing variables (i.e. the 4P's) influence consumer decision-making? How do consumers make decisions about the products they need and the brands they choose?
4) New product development (NPD) is important for growth. What are many of the benefits and challenges in managing NPD?
5) Promotions are an important tool in the marketing mix. How do promotions affect consumer purchasing? What types of promotional tactics exist?
6) Traditional marketing promotion strategies are often described as emphasizing "push" or "pull" influences upon consumer decision-making. How do these strategies differ and why?