From personal experience I find myself signing up for warranties and then when the time comes around where I would need to utilize the warranty I either lost all of the paperwork associated with it, the warranty expired, or the warranty procedures are too complex to understand. How do you maintain a program that will ensure social responsibility? Although your objective is to increase sales through the warranty program, how do you also make sure that the program is beneficial for the customers and remains ethical? Discuss briefly with Best Nuy example.