Problem 1: How do earned media, paid media, and owned media compare in terms of message control and credibility?
Problem 2: Carla works in the student activities office of her university and was given the task of finding a way to better inform students of upcoming activities and events. It's a rather large university with a bi-weekly newspaper and student FM radio station. Give Carla at least five suggestions on how she might accomplish this objective. Note: You are not limited to using the newspaper and radio station.
Problem 3: Talbots is a women's clothing store that sells only Talbots brand clothing. The style is fashionable, yet classic. It is relatively high-priced, but not priced at the level of designer clothing. Talbots has expanded its reach through the company's transactional website, and management is interested in getting more traffic to the site as well as using alternative media to reach the target market. How might Talbots use Twitter to achieve its goal?