Marketing Mix Strategies
Company: Whole Foods Inc
The objective of this assignment is - from a management perspective - is to understand product positioning, branding and product lines. How do companies decide where to position their products in the market? How important - and difficult - is it to build a recognized brand name?
Here are some parameters to guide you in compiling this paper
• Brand strategies and product positioning
• Brand name development:
• Creating a new brand name
• Protecting the brand name
• Life cycle pricing
• Value-based pricing strategies
• Internet pricing/marketing
• Break even analysis
• Stimulating customer action
• Promotional price elasticity
• Customer response
• Relevant articles posted by faculty
Format: APA,
Font: Times New Roman Size 12, paper length, 5 - 6 pages. References: 7 Minimum.
Cover page and reference page are additional pages and should not be included in the page count.