How did ticketmasters move toward greater transparency help

Question

Case Study- Ticketmaster

Questions-

1. How did Ticketmaster's move toward greater transparency help its standing with customer? In what ways might transparency be potentially detrimental?

2. Ticketmaster transformed itself from a more client-friendly model (i.e. venue and promoter-geared) to a customer-friendly model (i.e., ticket purchaser-geared). How has this helped the company? How might it have harmed it?

3. If you were the CEO of one of the world's most "hated" companies, what would be your top three priorities in addressing your reputation issues?

4. Were the recent decision that Ticketmaster's CEO made effective, according to the material?

Answer 1

Read and review the Case Study titled Ticketmaster, on behalf of the details illustrated in the assignment, respond to all questions in an essay format. Q1. Explain how did Ticketmaster's move toward greater transparency assist its standing with customer? In what manners might transparency be potentially detrimental? Q2. Ticketmaster converted itself from the more client-friendly model (that is, venue and promoter-geared) to a customer-friendly model (that is, ticket purchaser-geared). Explain how has this helped the company? Illustrate how might it have harmed it? Q3. If you were the CEO of one of the world's most ‘hated’ companies, illustrate what would be your top three priorities in addressing your reputation matter? Q4. Were the recent decisions that Ticketmaster's CEO made efficient, in accordance to the material?