Assignment: Service Marketing
Chapter 14 Coping with fluctuating services
• Identify a service type, other than those listed in Table 14.1 to illustrate the following :
o How service demand can vary over time.
o Each of the reasons for fluctuation services demand.
• Billy Ardd recently opened an upscale pool parlor in this mid-sized hometown of Cuestick, Kansas. Like many service operations, Billy's establishment,'Stripes and Solids,"faces uneven customer demand. Using Table 14.2 and material from the chapter as a guide,offer Billy some suggestions for solving his problem by (a) chasing demand and (b) smoothing demand.
• Consider a recent visit to a service organization that required you to wait a long time before being served and the principles of waiting presented in Table 14.3.
o How long did you wait?
o How did you feel during the wait,and why?
o How did the wait make you feel about the organization?
o What do think could have been done to make the wait more pleasant?
o Did the organization do anything to alleviate the tedium of your wait?
Format your assignment according to the following formatting requirements:
o The answer should be typed, using Times New Roman font (size 12), double spaced, with one-inch margins on all sides.
o The response also includes a cover page containing the title of the assignment, the student's name, the course title, and the date. The cover page is not included in the required page length.
o Also include a reference page. The Citations and references must follow APA format. The reference page is not included in the required page length.