How did the coca-cola company try to bridge the gap


Discussion Post

• How did the Coca-Cola Company try to bridge the gap between people's real selves and their ideal selves with Coke Life?

• Coke Life was did not sell well and was discontinued in 2017. What went wrong? Can older companies reinvent themselves with newer products like Coke Life? Name a company that succeeded by doing so and one that did not.

The response must include a reference list. Using Times New Roman 12 pnt font, double-space, one-inch margins, and APA style of writing and citations.

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Marketing Management: How did the coca-cola company try to bridge the gap
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