Problem:
Fiske writes, "...the pleasures of popular culture are met by the pleasures offered as ideology's free lunch, or as the bait on the hegemonic hook." (p. 140) He then goes on to say, "...the social allegiances so crucial to popular culture are formed within the social structure, but are not limited to, or produced by, its categories." (p. 142)
What does Fiske mean in these statements? What examples from today's popular culture and political climate supports Fiske's arguments?