Assignment: Understanding The Principles Of Marketing
Essay Question
Based on the case study of Olympic Sportswear (found on Blackboard), addressone of the briefs below:
(1) To what extent do you agree that Olympic Sportswear provides an example of ‘bureaucracy gone wrong'? How could the organisational structure be changed to make it a more enjoyable (yet still productive) place to work?
Critically examine this question, with reference to the literature on organisational structure and either power & politics or organisational culture.
OR
(2) Some argue that management unethically ‘use' culture as a form of control to dispel pluralism and increase compliance and conformity. Others suggest that culture is introduced to create a more harmonious and satisfied workforce.
Critically assess, with reference to the literature on organisational culture and power & politics, the extent to which culture is used in the case study.
Guidance - individual work in essay format (1,500 words) submit via Blackboard as a single word document
· You are expected to answer one question only. However, in answering that question it is essential that you use scientific knowledge from two topics.
· You are expected to build on the knowledge of UOP topics outlined above. It is essential that you work with relevant theories around power & politics, structure and culture to support your analysis of Olympic Sportswear's management practices.
· Support theories with detailed evidence of why and how these apply to the examples from the case study.
· Build a balanced argument that does not represent the culture as only good or as only bad; or the structure as only good or as only bad. Remember there are always two sides to any story.
· Do not spend your word count ‘describing' theories or ‘describing' in too much detail the examples from the case study. Description should be kept to a minimum the emphasis should be on discussion, analysis and building an argument.
· Use the full word count to maximise your marks.
· Do use Harvard Referencing.
· The marking scheme describes the assessment marking criteria in detail. This can guide you on the standard of work expected and how you construct your answer.
· Read the Coursework Frequently Asked Questions (available on Blackboard).
Format your assignment according to the following formatting requirements:
1. The answer should be typed, double spaced, using Times New Roman font (size 12), with one-inch margins on all sides.
2. The response also include a cover page containing the title of the assignment, the student's name, the course title, and the date. The cover page is not included in the required page length.
3. Also Include a reference page. The Citations and references should follow APA format. The reference page is not included in the required page length.
Attachment:- UOP-Assignment-Brief.rar