Question 1. How does the company you work for define marketing research? What purpose does marketing research play in your organization?
Question 2. Which of the following factors: cost, culture, time, or geography, has the greatest influence on marketing research in the organization you work for? Why? What types of challenges are there in conducting marketing research? How can an organization overcome these challenges? Do you feel the information gathered by marketing research firms is entirely accurate? Explain your answer.
Question 3. The organization you work for most likely spends significant money on marketing research; does this guarantee success? Explain your answer. How does marketing research impact the 4Ps? Should management consider marketing research when making decisions? Why or why not?