Problem: The Sensational Salsa Company created a new salsa flavor but discovered most children and adults did not like the taste. To increase sales, the company paid parents to lie about how much they enjoyed the new salsa on their family's Facebook pages. Compare and contrast how the central and the peripheral routes to persuasion might influence friends reading the Facebook entries. After posting false comments on their Facebook page, one of the parents paid by the company began buying and eating the salsa. How does cognitive dissonance explain this change in attitude?