Problem: A hotel was being re-branded and decided to celebrate is new name by creating a Hollywood themed event for their current and prospective customers. The Hooray for Sheraton theme was adopted, and several Hollywood theme areas were created, including The Wizard of Oz and Gone with the Wind.
At the end of the event, an actor portraying a Hollywood movie director introduced the local television and film critic, who awarded the hotel a five star award for best performance. Following this award, 500 silver and gold Mylar stars dropped from above the dance floor and the orchestra performed "Hello Sheraton".
How can you create theme areas that will also promote future sales for the hotel (such as food and beverages, rooms, conventions, etc.)
Who should be invited to this party, and how will you follow up with them later to ensure they actually invest in the hotel in the future?
If you decided not to drop the balloons but rather to use another special effect, what would be appropriate for this type of event?