Problem
Branding in Social Media Marketing
A brand is a name, symbol, logo, mix of colors, tagline, or a combination of these that signifies a specific company, its products, and its services. Think of your favorite sports team, cereal, or car. Does any particular logo, mascot or tagline immediately come to mind? If so, these things have been well branded. Which is a good thing, as customers identify with brands and will pay higher prices to own certain brands.
If a brand signifies quality and style it builds the foundation to market an entire line of products and services, and profits will follow. Creating a unique brand is essential to the success of a company, and social media channels are a huge part of this. the plan:
• How Can Businesses Use Social Media For Branding?
• What Is Your Strategy?
When building your brand, it's important to understand that Facebook, Twitter, Google+, Pinterest, and other social networks have slightly different features to offer. By concentrating your efforts on how to use each channel as a part of your social network branding strategy, your brand will reach heights that were previously unimaginable.