1. Why is alignment of employees’ perceptions critical for proper strategic action to take place? Why do you think executives’ perceptions might differ from those of other staff?
2. How can an organiztoin better align its employees’ perceptions?
3. Why might a person or unit in charge of strategic planning also be assigned responsibility for public relations, communications, and business development?
4. When and why might a governance board want to organize a strategic planning subcommittee?
5. What methods can a board or strategic planning committee use to increase communication to stakeholders and better understand their needs and perceptions?
6. Why is it important to have written guidelines for the strategic planning process?
7. What are the differences between strategic plans and marketing plans?