Think of a recent high dollar purchase you have made (Television, computer, car, etc.). Using the 5 steps outlines in the consumer purchasing process, explain each step of the process as it applies to your purchase. Which 2 steps did you find most important? How can a marketer use this information to develop more effective integrated marketing communications?
As you read the posts of your classmates, discuss similarities (and differences) in buying processes that you see. What themes emerge?