How bullwhip effect be reduced across the supply chain
Problem: How can the bullwhip effect be reduced across the supply chain? Provide an example to support your answer.
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What are the goals of marketing research? Why is marketing research important? What should you do if you reach conclusions based on marketing research that are not compatible with the viewpoints of senior management?
Problem 1: Describe two advertisements that were in the news because they were perceived to be offensive to cultural sensibilities of certain groups. Problem 2: Explain whether the advertisements were offensive.
Looking at ROI (Return on Investment) which is essentially net profits. What are some other metrics companies should use when analyzing the success of a marketing campaign?
What are the benefits of using spreadsheets to analyze marketing research data? What are the drawbacks? What are the benefits of using databases to analyze marketing research data?
Prepare a 650 plus word count paper addressing the following: Conduct market research concerning the selected scenario using secondary market research resources.
In your presentation, explain your rationale for selecting this consumer segment as a marketing opportunity. Also discuss the reasons you think your chosen segment has so far been neglected.
The Scenario: Verizon is considering introducing a new product/service. The new product is called the (E-Z phone) which is a combination of the iPhone and a Blackberry.
Problem 1: How is market segmentation developed and used for marketing products? Problem 2: For help in answering this question, you might want to look at the Claritas web site (here are a couple of links:
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