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How are the luxury car competitors strategies similar in

Discussion Topic: Business Level Strategy

Visit the websites of two luxury car makers:

Lincoln at https://lincoln.com

BMW at https://www.bmwusa.com

These two automotive giants compete in the same strategic group. Browse each website and search for each company's business-level strategy.

How are the luxury car competitors' strategies similar? In what manner are they different? Which company has the competitive advantage and why?

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