Discussion:
Provide an example of a marketing issue that is relevant to Marketing Research? Explain the relevance and importance. With examples provide how this information may affect how you market your product based on the following details. Customers: How do we satisfy them? What is the perception of our brand and do we have brand loyalty? What is our value proposition? Competition: Are they profitable and if so why does this give them an advantage? What are their numbers and concentration? Provide a brief SWOT analysis for our competition? Cultural What are the cultural influences? What is the level of education? Demographics: How are demographics affecting our decision?