Assignment:
To understand and illustrate how advertisers target specific segments of the population, in this case women.
Question 1. As early as the 1920s, advertisers recognized that women had authority over as much as 80 percent of household purchases. From that point forward, women have been primary targets for the ad world-even in product categories that might traditionally be viewed as male oriented. To evaluate how that remains true today, locate a prominent advertisement for a product or service in eachof these three categories: home improvement, automotive, and financial. For each ad, identify how the brand is appealing to women and why. Do you believe the campaign is likely to be successful in attracting female consumers? Why or why not?
Please review the document enclosed here:
Attachment:- The History of Advertising and Brand Promotion.rar