1. Unilever targeted the BOP market segments due to its _______ data, such as income and population.
A) standardized
B) demographic
C) ethnic
D) psychographic
E) behavioral
2. HLL, Hindustan Lever, developed and marketed small-packet sachets before any other competitor. The timing of HLL's entry into that market can best be described as offering HLL a unique ________.
A) global elite segment
B) first-mover advantage
C) foreign consumer culture positioning
D) benefit segmentation
E) ethnic segmentation strategy
3. Unilever's extensive brand line-up with a broad range of differentiated offerings, unique from competitors, is an excellent way for the firm to ________ itself as a global company meeting local product needs.
A) position
B) segment
C) standardize
D) concentrate
E) enable
4. Unilever recognized the health issues associated with iodine deficiency in the population in Ghana. When the company solved the problem by making iodized salt available despite its remote geographical location and low income, this was an example of ________.
A) age segmentation
B) psychographic segmentation
C) benefit segmentation
D) demographic segmentation
E) behavior segmentation