1) Hispanics are one of the fastest-growing market segments in the United States. Yet it would be a mistake for marketers to generalize that all Hispanics are the same. Discuss how there may be multiple subsets of Hispanics and the marketing implications of this fact.
2) How might one’s social class influence their consumer behaviors? Give examples of products and/or services that might be influenced by social class standing.
3) Do you think that a company that recruits consumers to participate in an online brand community such as Procter & Gamble’s Voocalpoint programs should encourage participants to disclose their association with the organization when discussing a product with others? Why or why not?
4 )Discuss how the implications of the social consumer decision journey framework might differ for a marketer of a high involvement product such as a tablet computer versus a company marketing a low-involvement product such as a soft-drink or paper towels?