Here in this report the different types of marketing principles have been discussed. There has been given an explanation on the elements of marketing through which the company can analyse the market properly and judge their own strengths and weaknesses to design the proper marketing strategies for the organisation. Not only this, the concept for marketing mix has been given relating with the company scenario. Here, the readers have got a proper understanding about the different variables of the marketing along with the concept on domestic and international marketing.
Write a report in 5000 words answering all four tasks
Words Limit: 3000
Task 1 - must be referred to a 'hard selling' method used bar cad dealers and the examples must be from a car company!
1.1
- definition of market
- definition of marketing and referenced
- enumerate elements of marketing: marketing as management process, satisfying customer needs and wants, identifying and anticipates customer requirements, fulfil customer requirements profitably, marketing audit, integrated marketing, relationship marketing, swot analysis.
- apply to case study 4 elements and give examples
1.2
- introduction about business orientation
- list the different types of business orientation: production, product(goods), sales and marketing orientation, and talk shortly about each one
- definition about marketing orientation and referenced
- apply to the case scenario talking about costs (disadvantages) and benefits (advantages) with reference to ethical aspect of marketing orientation
- conclusion
task 2 - any industry or company to choose and must be addressed from the point of view of a new advisor in a marketing team of the company
2.1
-introduction
- differentiate between micro (internal) and macro (external)
- enumerate the tools use Eg SWOT, Porter's 5 forces, PESTEL and explain
- apply to case study and explain one for each factor: SWOT for micro, and PESTEL (only4) for macro
2.2
- definition of segmentation and referenced
- enumerate types of segmentation: geographic, demographic, geo-demographic, psycho-graphic, behaviour, multivariable
- choose 3 and apply to case study and give examples, pointing the advantages and disadvantages
- conclusion
2.3
- definition of targeting and referenced
- choose the appropriate strategy (concentrated, differentiated, undifferentiated, individualized ) for case study, show advantages and disadvantages whit examples
2.4
- definition of consumer behaviour
- enumerate buying situation: socio-cultural, personality, technological, learning, motivation, attitude
- choose 4 and apply to case study (examples)
2.5
- define positioning and referenced
- choose a product and demonstrate how the organization changed its the position in the market
Task 3 - must be about a bank and its financial services/products
3.1
- definition of product in marketing and referenced
- what kind of products is selling a bank
- discuss 1 or 2 products in comparison with products from another bank
3.2
- define place and referenced
- importance of the place
- identify the marketing channels (bank branch,online) used by a bank and the advantages and disadvantages
3.3
- define price and referenced
- why price is important
- factors that affect price : cost, company objectives policies, customer demand, competitors
- price strategy used by bank : skimming or penetration
3.4
- define promotion and referenced
- why promotion is important
- how a bank is promoting itself and how it measure customer feedback
3.5
- what are the extended marketing mix elements and talk about each one and apply with examples to the bank situation
task 4 -
4.1 - about business to consumer
- segmentation of the consumer market upon characteristics and behaviour
- choose 2 consumer segments (Eg. men- women; big city - country side etc) of Vodafone and apply the marketing mix plan: products, place, price, promotion with examples
4.2 - about business to business
- market segmentation for business
- market variables for business
- buyer approaches
- examples
4.3
- define domestic and international marketing and referenced
- why Vodafone does international marketing
- differences between domestic and international marketing