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He knows his potential market is every wine drinker in the

Jean-Pierre is a wine distributor in the United States representing primarily European vintners (wine producers). He knows his potential market is every wine drinker in the United States, but he has limited resources to market his products. Using the ideas presented in the text, what should Jean-Pierre do as a first step when developing his marketing plan?

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Marketing Management: He knows his potential market is every wine drinker in the

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